Where jewellery brands become desired.

UpMark manages your customer's entire journey, from the first time she sees your piece to the moment she wears it.

Book a strategy call → See the 10x case study
100+ jewellery brands Instagram · Facebook · YouTube Studio in Worli, Mumbai
Who we are

Jewellery marketing is all we do.

We don't run campaigns for shoes on Monday and skincare on Tuesday. Every strategy, creator brief and ad we build is shaped by how jewellery is discovered, trusted and bought in India. That focus is why our partners grow faster.

Partners100+Jewellery brands partnered with
Growth10xRevenue growth for one brand in five months
Efficiency5xReturn on ad spend at scale
Ecosystem3Platforms in one ecosystem: IG, FB, YT
Our approach

The UpMark Desire Loop

Jewellery is rarely bought on impulse. Every buyer moves through four stages before she orders, and we own each one.

A creator filming a reel of her stacked silver rings
STAGE 01

Discover

Who are you?

Creator collaborations put your brand in front of the right women, in the right cities, at the right moments.

Influencer marketing
Hands unboxing a silver pendant from a pale blue gift box
STAGE 02

Trust

Is it really this good?

Real people wear, style and unbox your pieces on camera, so buyers see the shine before they pay.

Creator & UGC content
Stacked silver rings on a hand holding a morning coffee
STAGE 03

Familiarity

I keep seeing them.

The same content is distributed across Instagram, Facebook and YouTube until your brand feels everywhere.

Content distribution
A woman in festive ivory wearing gold hoops and layered gold chains
STAGE 04

Desire

I want this one.

Performance ads reach warm, trusting audiences at the moment of intent and turn them into buyers.

Performance marketing
Then the loop starts again. Every woman who wears your piece becomes content for the next one.
Services

One team for the whole journey.

Creators, content and ads usually live with three different vendors. At UpMark they run as one funnel, built only for jewellery.

S/01

Influencer marketing

Creator discovery and vetting, jewellery-specific briefs, and collaborations planned by city, occasion and price point.

S/02

Creator & UGC content

Try-ons, unboxings, styling reels, wear tests and certificate walkthroughs that answer her doubts on camera.

S/03

Content distribution

One content engine published across Instagram, Facebook and YouTube, so your brand shows up wherever she scrolls.

S/04

Performance marketing

Meta catalogue and Advantage+ campaigns built on creator ads, Google Search and YouTube for high intent, and retargeting that closes.

S/05

Festive & gifting campaigns

Raksha Bandhan, Diwali, wedding season and birthdays, planned early with gift guides and gift-ready creative.

S/06

Journey audit

A full review of your content, ads and website that shows exactly where sales are being lost, before we spend a rupee.

Expertise

Three metals. Three playbooks.

A ₹1,500 silver stack and a lab-grown solitaire are bought for different reasons. We plan each category around her moment, her doubts and what finally moves her.

925 Sterling silverDrag to rotate

925 Silver

Everyday shine, gifted with love.

Buying moment
Birthdays, anniversaries, Raksha Bandhan and self-gifting on a budget.
Her doubts
Is it real 925? Will it tarnish? Will it look cheap?
What moves her
Styling versatility, hallmark proof and gift-ready packaging.
Content we build
Styling reels, "5 ways to wear" stacks, gift guides and unboxings.
Channels that win
Instagram Reels with micro creators, Meta catalogue ads and festive gifting campaigns.
ROASAverage order valueRepeat purchase rate
Gold vermeil & platedDrag to rotate

Gold Vermeil & Plated

The look of gold, without the price of gold.

Buying moment
Festive dressing, wedding season and workwear upgrades.
Her doubts
Will the plating fade? Will it irritate my skin?
What moves her
Wear tests, durability proof and bold, trend-led looks.
Content we build
Shower and sweat tests, stack videos, outfit pairings and 30-day wear diaries.
Channels that win
Fashion creators, Reels and Shorts, and Meta Advantage+ campaigns built on creator ads.
CACRTO rateClick-through rate
Lab-grown diamondDrag to rotate

Lab-Grown Diamond

Real diamonds, considered decisions.

Buying moment
Engagements, anniversaries and milestone self-purchases.
Her doubts
Is it a real diamond? Is it certified? Will it hold value?
What moves her
Education, IGI and GIA certificates, and side-by-side comparisons.
Content we build
Explainers, certificate walkthroughs, sparkle videos and founder-led trust content.
Channels that win
YouTube and Google Search for high intent, long-form creators and consultation retargeting.
Consultations bookedLead-to-sale rateROAS
Case study · Gold-plated jewellery
10x

Revenue growth for a gold-plated jewellery brand in five months.

Before
₹20L / mo
After
₹2Cr / mo

Monthly revenue, month 0 versus month 5. Return on ad spend held at 5x while spend grew.

Creator-first demand. Organic creator marketing built trust before a single rupee went into cold ads.

Meta + Google together. Prospecting, retargeting and search worked as one funnel.

Profitable scale. Spend grew while return on ad spend held at 5x.

Clients

Trusted by 100+ jewellery brands.

Inside the studio

Content made to be worn, not just seen.

Every shoot is planned around one question: what does she need to see before she trusts this piece? Then we shoot exactly that, in formats built for Reels, Shorts and ads.

A creator filming jewellery on a plinth in a bright studio
Creator shootsReels & Shorts
Gold vermeil hoops, a gold chain and a silver ring styled on pale blue paper
Catalogue & still life
A lab-grown diamond solitaire resting on a grading certificate
Certificate walkthroughs
Styling reels

"5 ways to wear" stacks, outfit pairings and gift guides that show range.

Proof content

Shower and sweat tests, 30-day wear diaries and hallmark close-ups that answer her doubts.

Ad-ready cuts

Every shoot is cut into hooks and variants for Meta, Google and YouTube.

Process

From first call to compounding growth.

01
Day 1

Strategy call

We learn your brand, range, numbers and ambitions.

02
Weeks 1–2

Diagnose

A full journey audit: content, ads, website and where sales are lost.

03
Weeks 3–6

Build

Creators go live, the content engine starts and ads are rebuilt around it.

04
Month 2 onward

Scale

We double down on what sells and compound results every month.

FAQ

Questions jewellery founders ask us

Do you only work with jewellery brands?

Yes. We work exclusively with D2C jewellery brands: 925 silver, gold vermeil, gold plated and lab-grown diamond. That focus is the reason our playbooks work.

Which brands are the best fit?

D2C jewellery brands in 925 silver, gold vermeil, gold plated or lab-grown diamond that have a product customers love and want to grow it profitably across Instagram, Facebook and YouTube.

Which platforms do you cover?

Instagram, Facebook and YouTube as one content and ads ecosystem, plus Google Search for high-intent categories like lab-grown diamond.

Do you work with influencers on barter or paid?

Both. The right mix depends on your category, price point and goals, and we recommend it as part of your strategy after the audit.

How do you report results?

On the numbers that matter for your category, such as ROAS, CAC, average order value, RTO rate and consultations booked, so you always know what is driving revenue.

How is an engagement structured?

It starts with a strategy call, then a journey audit in the first two weeks. Creators, content and ads go live by week six, and from month two we scale what sells.

Contact

Let's make your brand desired.

Founder & CEODinesh
Phone / WhatsApp+91 87996 40697
Emailceo@upmark.co.in
Studio264-265, Dr Annie Besant Rd, Municipal Colony, Worli Shivaji Nagar, Worli, Mumbai